Virtual worlds are now one of the most dynamic growth segments in the internet business.
New online worlds start up somewhere in the world on an almost daily basis, each with its own technological and strategic features. The North American and Asian markets, in particular, are extremely vital marketplaces for media and technology companies and are offering increasingly innovative solutions for the entertainment and communication needs of the consumer. A wide range of target groups find their way into virtual worlds: from casual and role-playing gamers, to social communities and 3D chat users, to B2B users with an interest in 3D multi-user intranets and 3D marketplaces. And media companies are becoming particularly active in exporting their brands in virtual worlds.