Significant revenue streams, building long-term customer loyalty, positive PR - virtual worlds generate real added value.
Virtual worlds generate real impact in terms of significant revenue streams, long-term customer loyalty, positive PR, and the collation of customer data. Revenues are earned through membership fees, trade in virtual and real goods and services, and in-world advertising. The company-owned 3D worlds of media companies and the advertising industry also serve to increase customer brand loyalty through services that enable self-representation, offer a high degree of involvement and interaction, and provide the opportunity for social networking with friends and colleagues.
Within only a few years, virtual worlds will become a fully-accepted part of every successful communication strategy, as well as an important source of revenue in the field of brand diversification.